What role does the Circular Economy play?

The Circular Economy is a major component of Europe’s future competitiveness and for the attainment of the global SDG. The political course has been set and there is no way back.

To secure the future of their businesses, decision makers and professionals along the value chain must be able to anticipate future risks and opportunities. Only then, they can successfully adapt to the changing landscape and transform the way we create products, services and systems in and for the circular economy. 

Businesses around the world face both existential risks and enormous opportunities from the climate crisis and circular economy transition.

However, developing circular solutions is much more than using 'sustainable materials’, and recycling. While the circular economy is just emerging, it already creates new material cycles, circular product designs, economic system couplings and circular business models every day. All over the world, the value creation architecture becomes more circular and less linear.

The decision, to force the Circular Economy, was made on government level already. Businesses will have to adapt. However, as an increasing part of the consumers is demanding a more sustainable world anyway, the most important prerequisit for a successful adaptation is already met: a growing market.

Chances for businesses

New markets

The Circular Eco­nomy bases on a new approach of value cre­ation and thus on the develop­ment of new cir­cular busin­ess models markets. Adap­tation to or even creation to the Circular Eco­nomy means to future-proof your business.

Customer relations

Business models in the Cir­cular Eco­nomy base on in­tense cus­tomer re­lations. Based on that arises a better un­der­stan­ding of the cus­tomers needs, higher quality of offer­ings and a more tar­ge­ted in­no­vation - and thus a higher return per cus­tomer.


Value cre­ation in the Cir­cular Eco­nomy base on strong allian­ces. This also strenghtens the position of the in­di­vi­dual part­ners in the value chain. At the same time, these sruc­tures pro­vide oppor­tuni­ties for new business models.

How we can help you

We help professionals to develop and implement well fitting circular  strategies and solutions for their businesses.

What is your benefit?

Supported by circular expertise, professionals can develop robust and lasting solutions that will fit into the landscape of dynamically changing markets and regulations. Thus, professionals can confidently create and build on circular opportunities and secure future customers and markets.


Strategy Development

Identify and create your circular opportunities

Business as usual is no longer an option - eventually all linear strategies will be­come lame ducks. At the same time, for the Circular Economy there is no such thing as off-the-shelf so­lutions (yet).

ecocircleconcept supports you to develop circular strategies to adapt to this situation. We provide tested and proven in­nova­tion processes to iden­ti­fy promi­sing solu­tion spaces. Within those solu­tion spaces, to­gether we develop the circular poten­tial of your business. However, the Circular Economy is just emer­ging. That means, it is subject to con­stant change. To stay abreast of those changes, we inte­grate the possibi­lity to adjust your solution to the dy­na­mic of the markets.

That way you ensure to invest your time and your money in inno­vations which are robust and future-proof. Additionally, you stay flexible an can adapt your strategy quickly.

Circular Business Model Innovation

Circular business models strenghten your competiveness

The goal of the Circular Economy is to ensure social and eco­nomic benefit at mini­mal resource con­sump­tion. Circular Business models can help with that.

With an inno­vative business model archi­tecture, value creation can be changed in a way that perfor­mance and revenues are de­coupled from the con­sump­tion of fresh resources, wich can even lead to a stronger EBIT.

The urgent pressure to tran­sition to a net-zero world might be a challenge - but it is also a chance to develop highly exciting new business models. As the markets are in immense trans­formation, this is also a rare chance for many businesses to cut them­selves free from saturated markets, and reposition. We from ecocircleconcept support businesses in this exciting journey and love to help you to make the 'magic happen'.

Circular Product Design

The foundation for circular products

To prepare physical products for circular strategies and circular business models, we need to design them differently. We make them lasting longer, base them on resource-­saving materials or enable re­manu­facturing or com­fortable sharing & main­tenance. Especially if businesses want to switch to circular business models, the physical products have to be specifically tailored. Remember, however, that circular product design is not your first step. Before you change your products, you first want to analyse your potential circular oppor­tunities, identify your individual solution spaces and - in short - define your circular strategy. Otherwise, you might just develop the perfect saddle for a market with no need for horses.

Despite the expenditure, to the Circular Economy adapted products or assets can provide signi­ficant competi­tive benefits for companies. First, it provides a greater indepency on price- and resource risks. Second, it enables a more targeted addressing of customers needs.

This is an exciting journey, and ecocircleconcept is happy to support you with the deve­lop­ment and the im­ple­men­tation of your circular products.

Reading recommendation

In these studies you find essential information as to why we need the Circular Economy as well as ways to get there.

You want to learn more about ‚Circular Product Design‘? These books help you to understand the context and also give specific advice.

And here you will find just the tip of the iceberg on Circular Business Models (to some degree also part of books of circular product design)..